Search Engine Watch Experts

SEO Dreams are Made of This

Many major companies continue to make mistakes with their Web sites that hurt their search engine rankings. They target pages in the wrong way, or don't craft their pages in a way to prevent searchers from leaving their site after the first page. It's time for some SEO dreaming. ...

The Future of Google's Search Personalization

Some SEOs aren't getting the message about Google's personalization of search results. Many are not seeing the writing on the wall: 2009 will likely see the end of the ranking report in SEO. It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business. ...

President 2.0

In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign. ...

Creating Simple, Yet Impressive Charts

Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts. A graph can illustrate the results of your SEO efforts in ways that numbers just can't. ...

Offline and Online Conversions Tracking: Increase Your ROI

The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence. ...

The Good, the Bad and the Ugly: Click-Through and Conversion Rates

What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable. ...

Use Online Public Relations for Link Marketing

Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. ...

Assembling Your Landing Page Optimization Dream Team, Part 1

The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day. ...

Must We Unlock the Deep Web?

Search engines are good at what they do, but they aren't especially great at it. Local information, research documents, mountains of medical data, and other information lies buried beyond the reach of GoogleBot and other crawlers. But is any of that information really useful? ...

Google AdWords Quality Score -- That's Old-School for SEO

Google's rules for improving Quality Score of AdWords ads will sound familiar to anyone who's been doing SEO. By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. ...